Privacy Policy

1. Introduction and Scope

This Privacy Policy ("Policy") is issued by bj555 ("we", "us", "our", or "the Company") and applies to all personal information collected through the bj555 website at https://bj555.my, our mobile applications, customer support channels, marketing communications, and any other services we operate (collectively, the "Services"). This Policy should be read alongside our Terms and Conditions, which govern the overall relationship between you and bj555.

We are committed to handling your personal data with transparency, integrity, and in full compliance with applicable data protection laws. By registering an account or otherwise using the bj555 Services, you acknowledge that you have read and understood this Policy and that you consent to the collection, processing, and use of your personal information as described herein. If you do not agree with any part of this Policy, you should discontinue use of the Services immediately.

This Policy covers all players and visitors located in Bangladesh and any other jurisdiction where bj555 operates. We may update this Policy from time to time to reflect changes in our practices, technologies, or legal obligations. We will notify registered users of material changes via email or a prominent notice on the platform. Your continued use of the Services after such notification constitutes acceptance of the revised Policy.

2. Information We Collect

2.1 Registration and Account Information

When you create a bj555 account, we collect information you provide directly, including your full legal name as it appears on government-issued identification, date of birth, email address, mobile phone number, residential address (including division, district, and postal code), and preferred account currency. This information is mandatory for account creation and is used to verify your identity, process transactions, and comply with anti-money laundering (AML) regulations.

2.2 Identity Verification Documents

To comply with Know Your Customer (KYC) obligations, we may request copies of government-issued identity documents such as your National Identity Card (NID), passport, or driver's licence. We may also request proof of residential address in the form of utility bills, bank statements, or official government correspondence. Where payments are involved, we may require screenshots or statements confirming ownership of bKash, Nagad, Rocket, or bank accounts linked to your bj555 profile.

2.3 Transaction and Financial Data

We record all financial transactions associated with your account, including deposit amounts, deposit dates and times, payment methods used, withdrawal requests, withdrawal amounts, transaction reference numbers, and any bonus or promotional credits applied to your account. This data is retained for regulatory compliance, fraud prevention, dispute resolution, and audit purposes.

2.4 Gaming Activity Data

We collect detailed records of your gaming activity on the bj555 platform, including games played, bet amounts placed, wins and losses, session duration, wagering history, and promotion participation. This data helps us provide personalised game recommendations, identify problem gambling behaviour, and investigate disputes fairly and accurately.

2.5 Technical and Device Data

When you access bj555 we automatically collect certain technical information from your device and browser, including IP address, device type and model, operating system and version, browser type and version, time zone setting and geographic location at country or city level, referral URL, pages visited and duration of visit, and unique device identifiers. We collect this data to ensure platform security, detect unauthorised access, improve user experience, and for analytics purposes.

2.6 Communications Data

We retain records of all communications between you and bj555, including live chat transcripts, support tickets, email correspondence, and any feedback or survey responses you submit. These records help us resolve disputes, improve our services, and train our customer support team.

2.7 Marketing Preferences

We record your marketing preferences, including whether you have opted in to receive promotional emails, SMS messages, or push notifications from bj555 regarding bonuses, new games, cricket betting events, tournaments, and other promotional activities. You can update your marketing preferences at any time through your account settings or by contacting support.

3. How We Use Your Information

bj555 uses the personal information we collect for the following purposes:

• Account Management: Creating, managing, and maintaining your bj555 account, authenticating your identity at login, and providing access to our Services.
• Transaction Processing: Processing your deposits and withdrawals via bKash, Nagad, Rocket, and bank transfer, verifying payment method ownership, and maintaining accurate financial records.
• Identity Verification and KYC Compliance: Verifying your identity and age in accordance with AML regulations and responsible gaming requirements.
• Customer Support: Responding to your queries, resolving complaints and disputes, and providing technical assistance.
• Fraud Prevention and Security: Detecting and preventing fraudulent activity, multiple account creation, bonus abuse, money laundering, and unauthorised account access.
• Responsible Gaming: Identifying patterns that may indicate problem gambling behaviour, enforcing self-exclusion requests, and applying deposit or loss limits requested by you or mandated by regulation.
• Personalisation: Tailoring your game recommendations, promotional offers, and platform experience based on your gaming preferences and activity history.
• Marketing Communications: Sending you promotional offers, bonus notifications, cricket betting updates, new game announcements, and newsletters — but only where you have provided consent or where we have a legitimate interest.
• Analytics and Platform Improvement: Analysing usage patterns, identifying technical issues, and improving the overall performance, design, and functionality of the bj555 platform.
• Legal Compliance: Fulfilling our obligations under applicable Bangladeshi laws, responding to lawful requests from regulatory authorities, and maintaining records required by law.

4. Legal Basis for Processing

We process your personal data on the following legal bases depending on the purpose of processing:

5. Sharing and Disclosure of Information

bj555 does not sell or rent your personal information to third parties for marketing purposes. However, we may share your information with the following categories of recipients in the limited circumstances described below:

5.1 Service Providers and Partners

We work with trusted third-party service providers to deliver certain aspects of our Services. These include payment processors (bKash, Nagad, Rocket, and banking partners) who handle deposits and withdrawals, game providers (Evolution Gaming, Pragmatic Play, Microgaming, NetEnt, Ezugi) who host live casino and slot games, identity verification services that assist with KYC document checks, cloud hosting and infrastructure providers that store our systems and data, customer support platforms, and marketing service providers who help deliver promotional emails and SMS messages.

All third-party service providers are contractually required to protect your personal information in accordance with applicable data protection standards and are prohibited from using your data for purposes other than those specified by bj555. We conduct regular reviews of our service providers to ensure ongoing compliance with our privacy standards.

5.2 Legal and Regulatory Authorities

We may disclose your personal information to law enforcement agencies, regulatory authorities, courts, or government bodies if required to do so by law or in response to a valid legal request. We may also disclose information where necessary to prevent fraud, enforce our Terms and Conditions, protect the rights and safety of bj555 and our users, or comply with anti-money laundering and counter-terrorism financing obligations.

5.3 Corporate Transactions

In the event of a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring or successor entity. We will notify you via email and/or a prominent notice on the platform before any such transfer takes place, and we will ensure that the new data controller is bound by the terms of this Privacy Policy or provides equivalent protections.

6. Data Security and Protection

We implement robust technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. Our security practices include:

• Encryption: All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols. Sensitive data such as passwords and financial information is stored using advanced encryption algorithms.
• Access Controls: Access to personal data is restricted to authorised bj555 employees and contractors on a need-to-know basis. All staff undergo data protection training and are bound by strict confidentiality obligations.
• Secure Infrastructure: Our servers are hosted in secure data centres with physical security measures including 24/7 surveillance, biometric access controls, and redundant power supplies.
• Regular Audits: We conduct regular security audits and penetration testing to identify and address vulnerabilities in our systems.
• Incident Response: We maintain an incident response plan to detect, respond to, and recover from any data breach or security incident. In the event of a breach affecting your personal information, we will notify you and relevant authorities as required by law.

While we take every reasonable precaution to protect your data, no method of transmission over the internet or electronic storage is 100% secure. You are responsible for maintaining the confidentiality of your login credentials and for any activity that occurs under your account. If you suspect unauthorised access to your account, notify us immediately at [email protected].

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Account Information: Retained for the duration of your account's active status and for 7 years following account closure to comply with financial record-keeping requirements and to resolve any potential disputes.
• Transaction Records: Retained for a minimum of 7 years from the date of the transaction in accordance with anti-money laundering regulations and tax record requirements.
• Identity Verification Documents: Retained for 7 years following account closure or the end of the business relationship, as required by KYC and AML laws.
• Gaming Activity Logs: Retained for 7 years to support dispute resolution, responsible gaming monitoring, and regulatory compliance.
• Customer Support Communications: Retained for 3 years from the date of the communication for quality assurance and training purposes.
• Marketing Communications Opt-Out Records: Retained indefinitely to ensure we respect your marketing preferences and do not re-contact you.

After the applicable retention period expires, we will securely delete or anonymise your personal information so that it can no longer be associated with you as an individual. In some cases, we may retain anonymised or aggregated data for analytics and research purposes without time limit, as such data does not constitute personal information.

8. Your Rights and Choices

Under applicable data protection laws, you have the following rights in relation to your personal information:

8.1 Right of Access

You have the right to request a copy of the personal information we hold about you. We will provide this information in a structured, commonly used, and machine-readable format within 30 days of your request.

8.2 Right to Rectification

If any of the personal information we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. You can update most account information directly through your account settings. For verification documents and other data, contact our support team.

8.3 Right to Erasure

You may request that we delete your personal information in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected, when you withdraw consent on which processing is based, or when you object to processing and there are no overriding legitimate grounds. Please note that we may be unable to fully delete your data if we have a legal obligation to retain it, such as financial records required by law.

8.4 Right to Restrict Processing

You may request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of the data, when processing is unlawful but you do not want the data erased, or when we no longer need the data but you require it for legal claims.

8.5 Right to Data Portability

You have the right to receive the personal information you provided to us in a portable format and to transmit it to another service provider where technically feasible.

8.6 Right to Object

You may object to processing of your personal information based on legitimate interests or for direct marketing purposes. If you object to marketing communications, we will cease such processing immediately. For other objections, we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.

8.7 Right to Withdraw Consent

Where processing is based on your consent, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing carried out before withdrawal.

8.8 How to Exercise Your Rights

To exercise any of the above rights, please contact our Data Protection team at [email protected] with your account username and a description of your request. We may ask for proof of identity before processing your request to ensure data security. We will respond to all requests within 30 days, or inform you if we require an extension due to the complexity or volume of requests.

9. Cookies and Tracking Technologies

bj555 uses cookies and similar tracking technologies to enhance your experience on our platform, analyse usage patterns, and deliver personalised content and advertising. Cookies are small text files stored on your device that allow us to recognise you when you return to the site.

We use the following types of cookies:

• Essential Cookies: Necessary for the operation of the website, including session management, security, and account authentication. These cannot be disabled.
• Performance Cookies: Collect information about how you use our website, such as which pages you visit most often, to help us improve site performance and user experience.
• Functionality Cookies: Remember your preferences and settings, such as language selection, to provide a more personalised experience.
• Targeting/Advertising Cookies: Track your browsing activity to deliver relevant advertisements and promotional offers based on your interests.

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or delete cookies that have already been set. However, disabling cookies may affect the functionality of certain features on the bj555 platform. For more information on managing cookies, visit your browser's help documentation.

10. Children's Privacy

bj555 Services are strictly intended for adults aged 18 years and above. We do not knowingly collect or solicit personal information from anyone under the age of 18. If we become aware that we have collected personal information from a minor, we will take immediate steps to delete such information and close the associated account.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at [email protected] so that we can take appropriate action. We may request proof of identity and parental relationship before processing such requests.

11. International Data Transfers

Your personal information may be transferred to and processed in countries other than Bangladesh, including countries where our servers, service providers, or business partners are located. These countries may have data protection laws that differ from those in Bangladesh.

Where we transfer your data internationally, we ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy. Such safeguards may include standard contractual clauses approved by relevant data protection authorities, certification under recognised data protection frameworks, or other legally approved transfer mechanisms.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes, we will notify you by email at the address associated with your account and/or by posting a prominent notice on the bj555 platform at least 30 days before the changes take effect.

We encourage you to review this Policy periodically to stay informed about how we protect your personal information. The "Last Updated" date at the top of this document indicates when the Policy was last revised. Your continued use of the Services after the effective date of any changes constitutes your acceptance of the revised Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection team:

• Email: [email protected]
• Subject Line: Privacy Policy Enquiry
• Response Time: We aim to respond within 72 hours on business days

For urgent privacy-related matters, please mark your email as "Urgent — Data Protection Request". We take all privacy enquiries seriously and will work with you to address your concerns promptly and thoroughly.